Blackmoor Vituperative

PlaysForSure is essentially the brand name for Microsoft’s DRM and it’s supposed to be the cue. You can’t help but spot the contradiction between the name “PlaysForSure” and what Amazon has written on it’s Web site. On one hand, the phrase “plays for sure” is designed to breed confidence in end users that the content will play for sure. On the other, it doesn’t play on anything Apple makes and it’s not guaranteed to work by Amazon with content acquired through Amazon if the device is PlaysForSure-compliant but not listed on Amazon’s list of tested devices. Furthermore, going back to the statement about the Unbox player not being able to play video content downloaded from other vendors, if I’m to understand that correctly, Unbox can play PlaysForSure-compliant content from Amazon, but no one else (an example of why, just like the way I call Apple’s FairPlay DRM “UnFairPlay,” I call Microsoft’s DRM “PlaysForSuren’t”). Not to mention how, if every Amazon-like source of content decided to take that route, how overly bloated and complex our systems would be with redundant technology that all does the same thing.

All this because of DRM. Perhaps now you understand why I have a different name for DRM: C.R.A.P. (Cancellation, Restriction, And Punishment). Just look at the eggshells Amazon has to walk on when rolling out a potentially cool service and all the crap that customers have to put up with if they want a guarantee from Amazon that what they buy will actually work. Oh, and if it doesn’t work? Again, from the Amazon FAQ:

Can I return an Amazon Unbox video after I purchase it? No. Amazon Unbox products are not returnable once purchased.

But wait. It gets worse.

(from ZDNet, Amazon’s brand new UnBox video download service relies on (recently hacked) Microsoft DRM)

My position on media crippled with DRM aka CRAP is very simple: I do not buy it, and I urge others not to buy it either. Vote with your wallets, people. Don’t reward the media robber barons by giving them your money.